Tagged: success

The True Story of How Broken Piano For President Went Viral, Featuring Jack Daniels & The Nicest Cease & Desist Letter Ever Written

By now, the bizarro novel BROKEN PIANO FOR PRESIDENT by PATRICK WENSICK has become something of a cultural phenomenon. Following the publication of “the nicest C&D letter ever” on his blog. Patrick’s book has rocketed to the top of the amazon.com best-seller chart, reaching an amazing #6.

It all began with a simple cease and desist letter…

Jack Daniels requested that Wensick change the cover artwork of his book the next print. The company even offered to help pay towards the cost of redesigning the cover, but his publisher Lazy Fascist Press, an imprint of Eraserhead Press, declined the offer. They opted to pay for the redesign of the cover themselves.
The offended brand label and the offending book cover:

Matthew Revert, the designer of the cover, was inspired by the whiskey company to say the least

The letter became the focal point of a media frenzy that gave Wensick and his book exposure unlike anything a bizarro book has ever had before. Time Magazine, The New York Times, Yahoo, Mashable, The Huffington Post, and many other media outlets sought interviews with Wensick and representatives of Jack Daniels.

With such a huge amount of exposure it wasn’t long before BROKEN PIANO FOR PRESIDENT entered the amazon top-10 best seller list, alongside the likes of 50 Shades of Grey. That series of titles shows that it isn’t the content of a book that matters, but how much exposure it receives. I can say with confidence, that Mr. Wensick’s book is much more imaginative, and well-written, than 50 shades.
It currently sits at #6 in the list, a huge achievement, and one that Patrick Wensick and all the staff at Lazy Fascist Press can be extremely proud of.

It’s a true fairy tale story of the remarkable effect internet marketing can have on the success rate of a published title.

You can help Wensick’s book stay up on the list by purchasing a copy!